Hyggefoods

Designing the future of food in Türkiye

Domestic and national advanced food technologies — years of accumulated knowledge, under one scientific roof.

The world's food system is on the threshold of a historic transformation: climate change is shaking raw material supply, the population is aging, and consumers demand what is natural and healthy more consciously than ever. Rather than watching this transformation unfold through imported technologies, it is possible to help shape it from Türkiye — and that is exactly what we do.

At the foundation of Hyggefoods' technologies lie the core dynamics of chemical engineering and food engineering, combined with computer engineering to form a multifaceted engineering discipline. This discipline has been built since 2018 at YTÜ Yıldız Teknopark through years of sustained effort: completed and ongoing TÜBİTAK-supported R&D projects, our own instrumental food analysis laboratory, and our industrial digital platforms — all drawing on the same scientific backbone.

Our mission is clear: to develop sustainable food product technologies — natural and healthy products that are functional, economical, and meet real needs. Our vision is bigger still: to process domestic raw materials with our national technologies and build export potential for Türkiye through value-added products.

Our innovation areas, one engineering discipline

Our work is concentrated in the fastest-evolving areas of food science today. Each area is led by the same team — one that follows peer-reviewed literature, speaks the language of the Turkish Food Codex, and thinks with export in mind.

A

Alternative Protein and Texture Design

1. Plant Protein Isolation and Functional Modification

The raw protein isolate/concentrate obtained after the isolation process undergoes functional modification tailored to the target application: solubility, gelling capacity and emulsification properties are controllably altered through pH adjustment, enzymatic hydrolysis or heat-treatment parameters. Bitter compounds and off-flavor constituents naturally present in plant proteins are masked through cyclodextrin encapsulation or selective extraction methods. This modification layer is the critical process step that determines the protein source's functional performance in the final product.

2. Plant-Based Meat Analog and Fermented Product Technologies

Meat-like texture is achieved by mimicking the anisotropic microstructure of muscle fibers. In the high-moisture extrusion (HME) process, plant protein isolates are denatured inside the extruder under controlled temperature, pressure and shear profiles; at the cold die exit, protein chains align to form a fibrous matrix. Legume- and cereal-sourced protein combinations are formulated to balance the limiting amino acid profile. Fermented plant matrices contribute to the formation of texture and flavor-precursor components.

3. Plant-Based Dairy and Fermented Beverage Technologies

In plant-based beverages, colloidal stability refers to protein and fat globules remaining dispersed in suspension without phase separation; this is achieved through emulsification and protein enrichment techniques. The lactic fermentation process determines both the taste profile and the live probiotic culture load. Alongside micronutrient enrichment (calcium, vitamin D, B12), natural flavoring systems and plant-sourced natural coloring components are integrated to meet sensory and visual quality parameters without synthetic additives.

4. Plant Peptide Technologies

Breaking down plant protein sources (including hemp seed) into bioactive peptide fractions through enzymatic hydrolysis; target peptide enrichment via membrane filtration and chromatographic separation methods.

5. Precision and Biomass Fermentation Technologies

Precision fermentation is based on selected microorganism strains producing a target protein or bioactive component with high yield and reproducible purity. Biomass fermentation, in turn, is a scalable production process under controlled bioreactor conditions in which the microbial biomass itself is valorized as the protein source. Both approaches offer a controlled, predictable production platform as an alternative to conventional agricultural protein production.

B

Metabolic Health and Functional Formulation

1. GLP-1-Friendly Nutrition Formulations

The reduced food intake volume seen in individuals using GLP-1 receptor agonists makes the nutrient density of every portion critical. Our formulation work focuses on product architectures that deliver high-bioavailability protein and soluble fiber density in a small portion volume, slow blood sugar release, and support satiety. The goal is to offset the protein and micronutrient inadequacy that can arise during a period of reduced appetite through small-portion, nutrient-dense formats.

2. Functional Snack Reformulation Technologies

Reformulation is the process of compensating, with alternative ingredients, for the gap that reducing a component (sugar, salt or fat) creates in a product's textural, sensory and technological functions. In formulations compliant with the relevant nutrition declaration criteria of the Turkish Food Codex, sweetening systems, taste-masking techniques and texture modifiers are used together. In functional-ingredient carrier formats, the active ingredient's bioavailability and the matrix's sensory acceptability are optimized simultaneously.

3. Cocoa Alternative Formulation Technologies

Cocoa's characteristic aroma profile forms when aroma precursors created during bean fermentation undergo the Maillard reaction during roasting. Controlled fermentation and roasting parameters applied to domestic raw materials aim to trigger similar reaction pathways, targeting the formation of comparable aroma compounds. This formulation work is based on aroma profile comparison and sensory panel evaluation.

C

Life-Stage Nutrition

1. Pediatric Nutrition Formulation Technologies

Formulations for children's nutrition must satisfy two partly opposing constraints at once: minimizing the number of additives (the clean-label principle) while simultaneously increasing energy and micronutrient density. In lunchbox-appropriate, portion-controlled products, nutritional value calculation and ingredient selection are based on school-age nutrition reference values.

2. Geriatric Nutrition and Texture Design Technologies

For formulations addressing sarcopenia and malnutrition risk seen in older adults, high-bioavailability protein and micronutrient enrichment are applied. For individuals with chewing or swallowing difficulty, controlled texture design (rheological properties such as viscosity and hardness) is carried out based on texture classification aligned with the IDDSI framework.

3. Clinical Nutrition Formulation Technologies

Functional blends developed for individuals with special nutritional needs are formulated in line with the regulatory framework for food for special medical purposes (FSMP) and clinical nutrition guidelines. Energy density, protein quality and micronutrient profile are determined at the level of precision required by clinical nutrition protocols.

D

Sustainable Raw Materials and Circular Production

1. Botanical Raw Material Valorization and Process Optimization

Raw materials sourced from Türkiye's botanical biodiversity are processed using alternative process methods such as low-temperature extraction, membrane filtration and extrusion. Process optimization involves determining parameters such as temperature, pressure, solvent selection and processing time in a way that preserves the integrity of target bioactive components and maximizes yield. The resulting value-added components are used as raw material inputs in export-oriented product formulations.

2. Side-Stream Valorization and Bioactive Component Recovery

The side-streams of food processing contain significant amounts of dietary fiber, protein and bioactive components. These components are separated through extraction and fractionation processes and revalorized as functional food ingredients. This approach is an example of circular process design that closes the material flow loop within the production cycle.

E

Food Safety and Artificial Intelligence

1. Food Safety Digitalization and AI Technologies

The MenuOnay platform uses an AI-supported system architecture that links menu information, laboratory analysis management, inspection readiness and production traceability processes on a shared database. This architecture allows a single data entry (the recipe) to update multiple outputs simultaneously and consistently. Our proprietary technologies for contaminant reduction form the analytical foundation of this digital infrastructure.

2. Electronic Nose (E-Nose) Sensor Technologies

Microbial spoilage processes result in the production of characteristic volatile organic compounds. Gas sensor arrays convert the composite "odor signature" formed by these compounds into an electrical signal; machine learning algorithms classify these signal patterns to estimate the degree of spoilage. The system is calibrated with sensitivity capable of detecting changes below the human sensory perception threshold; in business-specific applications (e.g., poultry freshness tracking), it is used for shelf-life prediction.

3. Computer Vision-Based Food Quality Analysis

Deep learning architectures, trained on labeled image data sets, detect quality parameters such as color change, texture degradation, mold formation and foreign matter presence from image data. In on-line and field applications, these models turn the visual inspection process from subjective assessment into a repeatable, scalable automated classification process.

4. Food Safety Data Engineering

The accuracy of AI models is directly tied to the quality and volume of training data; in the food safety domain, labeled, standardized data sets are a limited resource. The labeled image, sensor and analysis data produced since 2018 in our laboratory at YTÜ Yıldız Teknopark meets this data constraint through in-house resources. This proprietary data asset is a technological asset that directly affects model accuracy and cannot easily be reproduced.

Our Food Laboratory

Science tells us you cannot manage what you cannot measure. That's why we have operated our own food analysis laboratory at YTÜ Yıldız Teknopark since our founding year, 2018. Our laboratory was established as an inseparable part of our R&D line: behind every formulation decision lies a lab-verified measurement.

Through physicochemical, microbiological and instrumental analyses — including chromatographic and spectroscopic methods — we monitor quality and safety parameters from raw material to finished product. Our sample intake and traceability system records the story of every sample; our method development and validation work secures analytical reliability, our shelf-life and stability tests secure product performance, and our sensory analysis infrastructure secures the consumer experience. This infrastructure is the single scientific backbone that feeds both our own product development process and the analysis services we offer to the industry.

Our laboratory does not work for our own R&D line alone: our laboratory services — including analysis management, an annual sampling plan, retained-sample tracking and engineer commentary — are offered to the entire industry through the MenuOnay platform; from restaurant chains to production facilities, any business that needs it can benefit from this infrastructure.

MenuOnay Laboratory module

Food Safety and Artificial Intelligence Technologies

Conventional food safety has always given the same answer to the same question: take a sample, send it to the lab, learn the result days later. We ask a different question: can spoilage be detected before it reaches the customer — even as it's forming? Most food safety threats are invisible to the eye — markers of bacterial contamination and early spoilage form below the perception threshold of human senses. In our laboratory, we are building the answer to this question: we have built a structure that combines analytical laboratory data, artificial intelligence and sensor technologies to systematically generate food innovation.

Electronic Nose (E-Nose) Sensor Systems

Food speaks quietly as it spoils: it releases volatile compounds. Our gas sensor arrays and machine learning models aim to catch these spoilage-marker compounds (e.g., biogenic amines) long before the human nose can. With business-specific solutions — such as freshness tracking in poultry — we work to detect spoilage within shelf life, before it ever reaches the consumer.

Food Quality Analysis with Computer Vision

The human eye gets tired; a model doesn't. Our deep learning models are trained to detect color and texture change, mold formation and foreign matter from image data. Through on-line and field quality control applications, we aim to turn visual inspection from a subjective skill into a measurable process.

Food Safety Data Assets

AI is only as good as its data — and in food safety, quality data is extremely scarce. The labeled image, sensor and analysis data we produce in our laboratory are our proprietary data assets that feed our models' training and are not easily replicated. This data foundation is the most defensible layer of our technology stack.

This technology stack feeds the end-to-end food safety digitalization that MenuOnay carries from production to the consumer.

menuonay.com

Work in this area is described at the level of a development program; model architecture, accuracy rates and data set details are not disclosed.

Our proprietary technologies

With our proprietary technologies, the output of our R&D programs, we are building the infrastructure of safe and functional food. At critical points in the chain from raw material quality to product safety, these technologies are concrete proof of our commitment to producing Türkiye's own scientific solutions.

Details are not disclosed for information security reasons.

Let's build it together: project partnerships

Our accumulated knowledge doesn't work only for our own products — it works for the ecosystem too. With our R&D team and laboratory infrastructure, together with our industry and academic partners, we have the capacity to develop and run TÜBİTAK-, KOSGEB- and EU (Horizon Europe)-supported R&D projects. For contract R&D, joint product development and technology transfer partnerships, tell us about your project idea — you'll find an experienced partner through the entire process, from application to execution.

Get in touch about a project partnership

R&D content is provided for general, field-level informational purposes; trade-secret methods, formulations, data sets and project details are not disclosed.