Hyggefoods

From science to the shelf: our registered brands and product world

Behind every product of ours is formulation science; behind every brand, registered effort.

A food product reaches the shelf by one of two routes: a marketing decision, or scientific work. Ours come by the second route. Every formulation developed on our R&D line meets consumers under our registered brands only after passing through sensory panels, stability testing and regulatory review. The result: products that are natural, healthy, and can prove their claims.

Our registered brand portfolio

Our brand portfolio consists of a number of registered brands carrying science-based products to different consumer segments and channels.

Our software brands, MenuOnay and Regumind, appear under their own names on the Industrial Digital Technologies page.

Our product portfolio: functionality in different forms

01

Functional-ingredient protein bars

our core production category

In one of the fastest-growing segments of the global snack market, we work with complementary product lines: cream-filled, plant-based coated, reduced-sugar high-protein bars, and clean-label, no-added-sugar fruit-based bars. Our shared principles are the same across every product: clean label, compliance with Turkish Food Codex nutrition declarations, portion control, and an export-ready international sensory profile.

02

Protein-based snacks

A complementary protein line that extends beyond the bar, formulated for different moments of the day (breakfast, midday break, post-workout). Our goal is the same across every format: to deliver a highly bioavailable protein source in a small portion, without compromising sensory quality. Working across cookie, cracker, ball and pasteurized cake formats, this series aims to take the concept of "snacking" out of guilt and turn it into a genuine nutritional moment; sugar and saturated fat profiles are kept under control against the same nutrition declaration criteria (Turkish Food Codex).

03

Plant-based snacks

A series developed entirely from plant-sourced raw materials, containing no animal ingredients. Our formulation priority is a short, recognizable ingredients list: achieving high nutritional value with a small number of naturally sourced ingredients. Working with combinations of nuts, seeds, dried fruit and plant protein isolates, our taste-masking and texture engineering work in this series aims to manage the bitterness and off-flavor compounds common in plant-based raw materials without lowering sensory quality.

04

Plant-based milks

A protein-enriched beverage series we develop from plant sources such as almond, oat, soy and hazelnut. The engineering problem here is colloidal stability: keeping protein and fat globules suspended without phase separation throughout shelf life. We optimize emulsification techniques and protein enrichment ratios to achieve a drinking experience comparable to dairy milk — mouthfeel, foam structure, stability in hot beverages. Micronutrient enrichment such as calcium, vitamin D and B12 is designed to match the nutritional profile of dairy milk.

05

Plant-based probiotic shots

A shot format built on fermented plant matrices, aiming for a concentrated functional effect in a small volume (60–100 mL). The lactic fermentation process determines both the live probiotic culture load and the characteristic taste profile; enriched with plant extracts and natural flavoring systems, it is turned into a functional habit that fits easily into a daily routine in a single sip. Achieving sensory acceptability without synthetic additives is our core formulation goal in this category.

06

Electrolyte drinks and water technologies

Beverage technologies enriched with electrolytes and plant extracts that turn water consumption into a functional habit; the flagship product of this category is the Alkali Damla series.

Electrolyte Drinks and Water Technologies: Alkali Damla — a drop in your water, sipped with pleasure

Water is the body's most basic need, yet often its most boring drink. Our electrolyte drinks and water technologies category turns this daily habit into a functional experience. Alkali Damla, our new-generation plant-extract drop series, is the flagship product of this category. Each variant in the series is designed for a specific moment of use. Supplied in a 30 mL dropper bottle, it contains no sugar, sweeteners, preservatives or colorants. It is a domestically developed technology product, created at YTÜ Yıldız Teknopark.

NO:1

Beauty

avocado + rosehip

NO:2

Relax

sage + lemon balm

NO:3

Detox

papaya + kiwi

NO:4

Sport

ginger + pineapple — focused on electrolyte balance

NO:5

Immune

turmeric + pomegranate

Corporate Solutions: A Scientific Answer to Institutions' Nutritional Responsibility

When an institution serves food, it doesn't just fill stomachs — it takes on responsibility. A student's development, an elderly person's quality of life, and an employee's daily performance are directly tied to what's on that plate. We develop two product families for institutions that share this responsibility:

Functional foods

similar to nutrition-based products sold through the pharmacy channel — scientifically formulated products developed according to the target group's nutritional needs and compliant with regulation.

Practical picnic-style breakfast items

ready-to-serve breakfast products that can be sold conveniently as individual portions, offering ease of service — single portion, an enhanced nutrient profile and logistical convenience together.

Our target groups

Student nutrition

School age is the window in which eating habits are formed. Our clean-label, lunchbox-friendly functional foods — with increased nutrient density, portion control and school-friendly formats — build confidence with both parents and institutional administrators.

Elderly nutrition

The nutritional needs of an aging individual differ structurally from those of the young. Our products, enriched in protein and micronutrients and designed to be easy to chew and swallow, support independent, high-quality living through formats suited to the service routines of nursing homes and care centers.

Patient nutrition

Functional blends developed for individuals with special nutritional needs in hospitals, in line with the regulatory framework for food for special medical purposes (FSMP) and clinical nutrition guidelines. These products are used under the guidance of a healthcare professional.

Public sector employee nutrition

Balanced, functional, practical formats for public institutions' cafeterias and field operations — solutions that support both performance and health during intense work schedules.

Application areas: hospitals · schools · universities · airports · military and other mass catering operations.